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WHY USE YOUTUBE?

When you create a new website or try to promote a new website, you are joining a huge throng of hundreds of millions of other websites and blogs that are all competing for attention.In short – they are all competing for possibly the most important thing on the net – traffic.Going out and trying to convince people to come visit your website can seem tedious and discouraging.
Advertising your products and services via pay per click or banner advertising can get very expensive and often doesn’t yield high quality results, yet until recently this was probably the most popular way of trying to get visitors to your website.
But now with the huge popularity of social networking sites, things have changed a little.There is a better way.Going on to extremely popular,  high traffic websites and posting there, with a link back to your site, gets you in front of a huge au-dience and lets you borrow some of the traffic from that site.
One of the most popular, regularly visited sites today is YouTube.
According to Quantcast.com, they are now averaging 73.5 million visitors a month. That’s a lot of visitors, even by astronomical internet standards.
People who do business on the internet are increasingly adding YouTube to their marketing strategy. It’s a medium that’s difficult to ignore.
However, there’s a right way and a wrong way to use YouTube, and we are going to tell you how to take advantage of YouTube’s massive traffic correctly, so you can steer some of it your way.

Goal Setting and Tracking Progress

Goal setting is the most important thing.  If you don’t  have any goals in life you must be pretty bored.  Some people sit around everyday and say they are content with going back and forth to work to the same job every single day, year after year.  You see nothing happen and you can always guess where they will be because they never do anything out of their routine.  You might be one of these people.

Setting goals helps you grow.  It makes you feel good to set goals and work toward making them happen.  Goal setting is healthy for your body and healthy for your mind.  One of the things to consider when it comes to setting goals is that you do not want to sit around and talk about the goals you have.  This will do you nothing but be discouraging.

When you set goals they have to be realistic and reachable or you will be discouraged.  Always set goals that you really can reach and you see a way to meet them.  It is important to write down the steps it will take to accomplish the goal.  Decide how long it will take you to accomplish each task.  This might be in days or weeks.  Once you do this you will need to set a date that you will begin working toward the goal.  Then you can set the project up on a calendar and write down where you should be with each task.

As you begin a project or a completion of a goal you must track the progress.  As you meet certain milestones you need to treat yourself to something special because you are one step closer to doing something you feel is important.  If you are running behind you might need to pick it up a step or extend out the deadline.  Be sure that you are only running behind because you underestimated and you are really working according to task.

Goal setting is very important.  When you set goals and lay them out with time frames and milestones you will be more motivated to complete them.  As you reach certain milestones you will be motivated more than ever to reach the end of the project.  This is a very positive way to work on projects especially if you have a hard time completing them.




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Social Marketing

When it comes to generating traffic to your website, social marketing can yield instant results at absolutely no cost. Using social networks effectively requires a bit of time as the basis of your marketing platform is in how much you interact and engage with your target audience.

With social marketing, you are essentially building a brand and establishing a reputation within social based communities such as http://www.Twitter.com or http://www.Facebook.com

 

By building a profile that showcases your website and in interacting with the communities, you can generate targeted traffic to your websites and landing pages quickly and easily.

On websites like Twitter, you are able to grow a large following of prospects who will receive your messages and broadcasts every time you send one out. 

 

The most important thing to remember however, is that you need to take a different approach when marketing on social communities, in terms of promoting your products (and yourself) with passive tactics, rather than hard selling.

To start, you will need to spend some time introducing yourself to the community and in initially generating leads, followers or “friends” within communities like Facebook.

 

It’s relatively easy to locate potential prospects who are interested in your market just by using the built-in search functionality that is available on all of the major social communities. 

On Twitter, you can use their search feature by entering in keywords that are relevant to your market.   Each time your keywords match descriptions featured within twitter profiles, you will be able to add them to your following base, and in turn, they are likely to follow you back.
When it comes to social marketing, the more effective strategies are ones where you initially focus on providing free content, useful resources, tips or links to relevant material. 

 

Then, as you begin to grow a loyal following you can balance free content with more promotional based emails or broadcasts, such as directing your prospects to visit your website or blog for your latest update.

 

Building a list with social marketing is also an exceptional method of being able to capture leads and generate traffic to your websites, on command. 

 

By setting up an opt-in page and providing a free resource in exchange for their subscription, you are able to direct prospects to your squeeze page directly from your social community profile.

 

Generating traffic from social marketing can be a very lucrative and enjoyable technique of finding new prospects and targeting your market, just make sure that you take a personal approach to marketing your websites within the social communities and remembering that above all else, people are there to learn more about one another, to network with people within the same markets and to be entertained. 

 

If you keep this in mind, and adjust your marketing campaigns accordingly, you’ll be able to take advantage of extremely active communities of potential customers.

Here are a few social communities worth exploring:

http://www.MyBlogLog.com

http://www.StumbleUponc.om

http://www.Answers.Yahoo.com

http://www.Facebook.com

http://www.Digg.com

http://www.Myspace.com

http://www.Squidoo.com

http://www.HubPages.com

http://www.Twitter.com 

I’ve got a new subscriber – now what

HELP! I’ve got a new subscriber – now what?… The main thing you need to so with a new subscriber is to KEEP THEM.

 If they get nothing for the first two weeks from you except sales emails, the chances are they’ll unsubscribe, never to be seen again. BUT you also need to make them aware you’re an internet marketer so don’t be scared of offering (notice I didn’t say ‘selling’) your products to them. Before you do that though you should make sure they know whop you are, all about you and how you work. When someone signs up to my list or subscribes to my newsletter the same thing happens. I give them instant access to my newsletter back issues then leave them alone for a few days to read.

After that, the next follow-up email in the sequence goes out. It offers them a free report that’s rebrandable, that they can give away from their own websites or to their own list that promotes one of my products. If they refer any sales they get 75% commission. Notice that I’ve invited them to become a JV partner and now have them promoting my product but they still don’t feel as though I’ve tried to sell them anything.

 The next email in the sequence comes out 4 days later. It offers them one of my products that is related to selling other people’s products (so it’s relevant to the last email they got from me) and they can get it at a discount price. It’s not exactly a OTO because it’ll be available later but at a higher price. So you see how it’s starting to work. My next email in the sequence offers a no strings freebie.

 A report which is helpful to newcomer internet marketers and they can give away or resell as they wish. Of course there are viral links in this product to my other sites so of course it’s great for me if they sell or give it away to other marketers. The next email in the sequence recommends another marketers product.

 It’s a great product that I like and use myself so I’m extremely comfortable promoting it and including my affiliate link so I get 60% of each sale. My subscriber know that I’ll get a cut of each sale and I don’t try to hide this fact but the overwhelming feeling is one of helping them along by recommending a good product that I use personally. So I’m earning by simply sending out emails. Actually I’m not even sending them out – my autoresponder or list service is doing it for me.

All I have to do is write the emails then stack them up and decide at what intervals they’ll be sent out. If I write 20 emails and send them out a 5 day intervals I have over three months of email marketing that’s automatically sent out for me. As a new subscriber starts they start with email number one – the free access to my newsletter back issues. Then they go onto the others, most of which make sales. It’s a great system. When you sit down to write your follow-up messages (a term for the sequence of emails you can load up into Aweber or getresponse) you need to put yourself in your subscriber’s shoes.

Vary the emails – sales emails are fine as liong as you give some freebies and some affiliate offers in there too. Keep it even. It’s also a good idea to sign up for your own list to get a feel for what it’s like for the reader. I do this and once remember getting an email that was so obviously salesy and pushy it made me angry. Then I realised it was one of my OWN emails. Needless to say I changed it very quickly. Always remember though that you’re in internet marketing to make money and this is nothing to be ashamed of.

 Your customers know this (they’re not stupid) and genuinely won’t mind sales emails if you also offer content and quality too. This would be a good time to actually create a separate checklist item for each product you are selling. Do it for your own products and those you have the rights to. Months down the road, you will be able see exactly what products you can sell and what email marketing strategies you’ve tried.

Here’s an example:

1. Welcome to my list – free access to newsletters

 2. Free report that’s rebrandable so they can get 75%

3. OTO for one of my products

4. Freebie – no strings

5. Affiliate product recommendation

 6. Remind them where my blog is

7. Sales email – one of my products about blogging (related to last email)

 8. Affiliate products recommendation

9. Freebie – no strings Etc.

 You can see that I balance the emails so that they’re varied each time the subscriber opens them. This is so they don’t see my name on the header and think ‘here we go again – what are they trying to sell me THIS time?’

 Instead I want them to be interested and open the email (the whole point is to get them opened) with a sense of anticipation. Ideally once they’ve bought from you, you can add them to a sub-list which targets emails towards the same topic as the one they’ve bought from you.

For example someone who bought a product about viral marketing could go onto your ‘viral marketing’ sublist and you could offer them products (both your own and affiliate) that are concerned with viral marketing.

You must still offer the freebies, but again these could be free resell rights or reports connected with viral marketing. Promoting the same product in different ways, according to the main topic or purpose of each list, will help you to increase your overall conversion rate.

 When you use your checklist, each subscriber will receive your promotion in a distinctly targeted way that relates to their personal interests. Here are the methods I use.