HELP! I’ve got a new subscriber – now what?… The main thing you need to so with a new subscriber is to KEEP THEM.
If they get nothing for the first two weeks from you except sales emails, the chances are they’ll unsubscribe, never to be seen again. BUT you also need to make them aware you’re an internet marketer so don’t be scared of offering (notice I didn’t say ‘selling’) your products to them. Before you do that though you should make sure they know whop you are, all about you and how you work. When someone signs up to my list or subscribes to my newsletter the same thing happens. I give them instant access to my newsletter back issues then leave them alone for a few days to read.
After that, the next follow-up email in the sequence goes out. It offers them a free report that’s rebrandable, that they can give away from their own websites or to their own list that promotes one of my products. If they refer any sales they get 75% commission. Notice that I’ve invited them to become a JV partner and now have them promoting my product but they still don’t feel as though I’ve tried to sell them anything.
The next email in the sequence comes out 4 days later. It offers them one of my products that is related to selling other people’s products (so it’s relevant to the last email they got from me) and they can get it at a discount price. It’s not exactly a OTO because it’ll be available later but at a higher price. So you see how it’s starting to work. My next email in the sequence offers a no strings freebie.
A report which is helpful to newcomer internet marketers and they can give away or resell as they wish. Of course there are viral links in this product to my other sites so of course it’s great for me if they sell or give it away to other marketers. The next email in the sequence recommends another marketers product.
It’s a great product that I like and use myself so I’m extremely comfortable promoting it and including my affiliate link so I get 60% of each sale. My subscriber know that I’ll get a cut of each sale and I don’t try to hide this fact but the overwhelming feeling is one of helping them along by recommending a good product that I use personally. So I’m earning by simply sending out emails. Actually I’m not even sending them out – my autoresponder or list service is doing it for me.
All I have to do is write the emails then stack them up and decide at what intervals they’ll be sent out. If I write 20 emails and send them out a 5 day intervals I have over three months of email marketing that’s automatically sent out for me. As a new subscriber starts they start with email number one – the free access to my newsletter back issues. Then they go onto the others, most of which make sales. It’s a great system. When you sit down to write your follow-up messages (a term for the sequence of emails you can load up into Aweber or getresponse) you need to put yourself in your subscriber’s shoes.
Vary the emails – sales emails are fine as liong as you give some freebies and some affiliate offers in there too. Keep it even. It’s also a good idea to sign up for your own list to get a feel for what it’s like for the reader. I do this and once remember getting an email that was so obviously salesy and pushy it made me angry. Then I realised it was one of my OWN emails. Needless to say I changed it very quickly. Always remember though that you’re in internet marketing to make money and this is nothing to be ashamed of.
Your customers know this (they’re not stupid) and genuinely won’t mind sales emails if you also offer content and quality too. This would be a good time to actually create a separate checklist item for each product you are selling. Do it for your own products and those you have the rights to. Months down the road, you will be able see exactly what products you can sell and what email marketing strategies you’ve tried.
Here’s an example:
1. Welcome to my list – free access to newsletters
2. Free report that’s rebrandable so they can get 75%
3. OTO for one of my products
4. Freebie – no strings
5. Affiliate product recommendation
6. Remind them where my blog is
7. Sales email – one of my products about blogging (related to last email)
8. Affiliate products recommendation
9. Freebie – no strings Etc.
You can see that I balance the emails so that they’re varied each time the subscriber opens them. This is so they don’t see my name on the header and think ‘here we go again – what are they trying to sell me THIS time?’
Instead I want them to be interested and open the email (the whole point is to get them opened) with a sense of anticipation. Ideally once they’ve bought from you, you can add them to a sub-list which targets emails towards the same topic as the one they’ve bought from you.
For example someone who bought a product about viral marketing could go onto your ‘viral marketing’ sublist and you could offer them products (both your own and affiliate) that are concerned with viral marketing.
You must still offer the freebies, but again these could be free resell rights or reports connected with viral marketing. Promoting the same product in different ways, according to the main topic or purpose of each list, will help you to increase your overall conversion rate.
When you use your checklist, each subscriber will receive your promotion in a distinctly targeted way that relates to their personal interests. Here are the methods I use.